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Pimp your embroidery hoop

The ultimate toolbox to let your embroidery shine.

  Enroll in Course

Finished stitching? Now what's next?

When I started embroidering 6 years ago I dived deep into learning the stitches and crazy techniques out there. It was just after I finished my first presentable piece of embroidery that I realized:

Wait, how do I hang this on the wall, when all that fabric is peeking out from behind?

When was the last time you scrolled through your social media looking at all the perfect embroidery art and thought:

I wish mine would look as neat and perfect...

Do you know that feeling when you see someone else’s embroidery perfectly shot in a beautiful home? Then you look at your own piece of embroidery and well, it’s not exactly as shiny and how do they get things done so neatly???

Yeah, I have that feeling, too, from time to time. It’s exactly the reason I created a course about all those finishing techniques you can use for embroidery hoop art.

Finishing is one of the most important steps in embroidery to achieve a beautiful piece of art ready to decorate or give as a gift. Yet it’s the one step that seldom gets enough attention.

Let’s make your embroidery shiny!


Pimp your embroidery is an online course to help you make your embroidery hoop art shine.


What's in it?

The course is made up of 3 parts – Starting – Finishing – Customizing.

Each part provides valuable knowledge and action steps to help you become more confident in the process.

No second guessing or further research needed to get your embroidery framed and on the wall.


Your Instructor


Anne Mende
Anne Mende

Hey, I'm Anne Mende - the embroidery brain

I started Pumora in 2010 as an embroidery and knitting design business.

Since then I have written an embroidery book (german) and filmed a beginner video online course (german).

In 2016 I brought the lexicon of embroidery stitches into life which now includes over 150 embroidery stitch tutorials.

With lots of experience around beginner problems under my belt, I would love to guide you through and cheer you on.


Frequently Asked Questions


When does the course start and finish?
The course starts on June 12th, 2017 and never ends! It is a completely self-paced online course - you decide when you start and when you finish.
How long do I have access to the course?
How does lifetime access sound? After enrolling, you have unlimited access to this course for as long as you like - across any and all devices you own.
What if I am unhappy with the course?
We would never want you to be unhappy! If you are unsatisfied with your purchase, contact us in the first 30 days and we will give you a full refund.
Which materials do I need?
The absolute minimum is one embroidery hoop. Some customizations require a hoop with a screw (wooden hoops, plastic or metal). Depending on the customizations you want to make, you will need different materials. I choose easy to find craft supplies, so nothing super special that you would have trouble finding.

Get started now!